One of the biggest misconceptions in real estate right now is the belief that AI should take agents completely out of the process. 

We constantly hear agents asking, “How do I automate this so I never have to touch it again?” But that’s the wrong mentality, and it’s actually where you start losing money instead of making more of it.

Because AI isn’t at a point where it can replace us, and more importantly, we don’t want it to get there. The real power of AI isn’t replacement; it’s acceleration. 

It collapses the time it takes to write, plan, organize, produce content, recap meetings, or think through strategy, so you can redirect your energy into the parts of the business only a human can do: judgment, connection, negotiation, and leadership.

That’s why the smartest approach, especially in real estate, is this workflow: human → AI → human.

You give the context, vision, and direction, AI does the heavy lifting, and then you refine the output so it aligns with your voice, your ethics, and your standards. 

How do we use AI to buy back our time, not remove ourselves from our businesses? Should going viral be our goal with AI video content? 

In this episode, I’m joined by real estate leader and founder of the Real Estate AI Network, Blair Knowles. We talk about why partnering with AI creates more income than trying to outsource your entire business to it. 

We dive into why agents who stop chasing full automation and start embracing collaboration are the ones who gain the biggest advantage in the market.

AI is just not yet good enough to take humans out of the loop, and I don’t know if it ever will be. If it were that good, we’d be in trouble. -Blair Knowles

Things You’ll Learn In This Episode 

What AI can’t do (and why it’s a good thing) 

AI can save agents two hours a day, but you still need to review the output for accuracy, ethics, and compliance. Are we missing out by looking for full automation instead of using AI to amplify what we do?

Voice-to-text is a secret weapon
Tools like Whisper Flow let you “talk your business into existence,” eliminating typing and turning car rides and chores into productive work sessions. How much content could you produce if writing became as easy as talking?

Long-tail blogging is beating Zillow and paid SEO
AI makes it possible to publish hyper-specific content daily, exactly the type Google and GPT overviews prioritize. How does this let smaller agents outrank the giants in less than 24 hours?

About the Guest

Blair Knowles is the Founder and CEO of RAIN—the Real Estate AI Network—a modern coaching and training community for agents who want tactical, not theoretical, AI—built for traction over hype. RAIN offers field-tested strategies and tools that show agents exactly how to implement AI in their businesses today. It's designed for busy agents who want to get started with AI but don’t have time to sift through endless tools, trends, and misinformation. Blair built RAIN to be a shortcut—delivering only what works, with short, actionable trainings that save agents time and drive results. Blair began her real estate career in 2013, built a top-performing team, and launched her independent brokerage, Ridgeline Real Estate, in 2020. Today, Ridgeline includes more than 25 agents and staff. Under her leadership, the firm will surpass $100M in annual sales and cross half a billion in total volume in 2025. She cont hiinues to lead with a focus on clarity, implementation, and forward momentum—both inside RAIN and in the real estate industry at large. Join RAIN: Real Estate's AI Network on Facebook. 

Sign up for training: 

• Revamp Your Sitting Listing with AI - November 6 Webinar
• Harness the Marketing Power of Sora for Real Estate - November 13 Webinar

AEO/GEO - How to Show Up on ChatGPT | Free Guide- https://therainagent.myflodesk.com/aeogeo

About Your Host

Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR®, and avid volunteer. 

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

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