If you’ve ever tried selling new construction, you know it can be a total headache. Dropbox links everywhere, builder calls that never get answered, and brochures that are already outdated by the time they reach buyers. 

It’s frustrating for agents, builders, and buyers alike. So many agents just skip new construction altogether, leaving hundreds of thousands of dollars on the table.

But what if new build listings were as easy to access as homes on the MLS? 

That’s where NEO comes in. NEO cuts through all the chaos, helping you capture more buyer leads, keep them engaged, and take control of the buying experience.

With NEO, you’re not just getting a tool, you’re getting a whole system that keeps everything organized and accessible. No more hunting for the latest floor plans or chasing builders for updates. 

Everything you need to showcase new construction is right there, in one place, making it way easier to attract serious buyers and close more deals.

So how exactly does NEO tackle all those annoying obstacles agents face? What kind of opportunities does it open up? 

In this episode, NEO’s CEO, Christian Calusa, breaks down why the platform is quietly becoming the “missing piece” of the MLS, why associations around the world are taking notice, and how it’s helping agents dominate niche markets.

Many agents are not selling new construction because it’s a time-consuming niche, due to the research and driving around. -Christian Calusa

Things You’ll Learn In This Episode 

• The “missing MLS” for new construction
  Most new-build inventory never makes it onto the MLS. How is that blind spot costing agents leads, deals, and market share? 
• Turning global interest into local sales
  How does NEO solve the access, language, and branding problems that stop overseas buyers from acting? 
• From QR code to $1M commission
  How did a brand-new agent who used NEO turn an Uber ride into a $10.2M sale? How can you replicate that kind of high-ticket, low-effort lead capture? 

Guest Bio

Christian Calusa is the CEO and Founder of NEO. NEO is the most adopted platform for new construction in Florida and Texas, and is rapidly expanding throughout the U.S. NEO is a unique solution that connects builders, real estate agents, and buyers in one streamlined ecosystem, offering unparalleled access to inventory, marketing tools, and sales enablement, both nationally and internationally. The platform has received multiple awards in various countries, recognizing its innovation, scalability, and impact on the real estate and PropTech sectors. Visit https://www.newestateonly.com/ to learn more or send an email to [email protected]. 

About Your Host

Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR, and avid volunteer. 

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, http://Homes.com , and REALTOR® Magazine.

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