The Social Selling Made Simple with Marki podcast is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

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Stop Sleeping on LinkedIn: A Master Class on Profile Optimization, Attention-Grabbing Headlines & Compelling About Sections w/Donna Serdula

podcast Nov 30, 2021

Many real estate professionals will admit that since the pandemic hit, their LinkedIn profiles have gone untouched and are virtually gathering dust. But having a lacklustre page could be putting off strategic partners and clients, and costing you a ton of money.

Well, it’s time to dust off our profiles and make them anything but basic.

What are some of the biggest LinkedIn blunders agents are making, and how can we fix them in minutes? How do we leverage the real estate of our LinkedIn pages so that we’re visible and impressive?

In this episode, entrepreneur, speaker and author of LinkedIn Profile Optimization For Dummies, Donna Serdula gives us simple but effective ways to up our LinkedIn game and make our profiles POP!

Don’t copy and paste your resume on your LinkedIn about section. Tell people how you were forged as a person and as an entrepreneur.   - Donna Serdula


Three Things You’ll Learn In This Episode 

  • The first thing we need to do to optimize our profiles
    LinkedIn is better on mobile. How can we possibly optimize our profiles when we don’t even have the app on our phones?

  • How to do SEO on your LinkedIn profile
    If someone is searching for someone who does what you do, what keywords are they actually typing in, and how do you make them part of your headline?
  • Why your profile isn’t a glorified resume
    Can we get away with copying and pasting our resumes on Linkedin, or does this actually work against us?



Guest Bio-

Donna Serdula is an entrepreneur, LinkedIn expert, speaker and author of LinkedIn Profile Optimization For Dummies. Donna pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume.

In 2009, she walked away from her successful sales career and founded Her mission: To help people realize their Internet identity and shape one that makes an impact and leads to opportunity. From that day on, Donna Serdula became the chief influencer, advocating and evangelizing the importance of taking control of your Internet identity. By presenting yourself in a way that inspires and builds confidence in your abilities, products, and services, you are shaping your future.

For more information, visit

Optimize your LinkedIn headline with Donna’s Headline Generator.

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