The Social Selling Made Simple with Marki podcast is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week, you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.


More Than a Digital Rolodex: How to Organize Your Data, Leverage Your CRM & Market More Effectively w/Eleni Sommerschield

podcast Nov 16, 2021

As real estate professionals who spend A LOT of time having conversations and building relationships, there’s no way we can remember all the details we accumulate without a little extra help. So is there a simple way to keep track of everyone we connect with?

Yes, a CRM allows us to do all this and more. Why is a good CRM so necessary? How can we use the information we have to make us unforgettable?

In this episode, we’re joined by the COO of Wise Agent, Eleni Sommerschield. She shares why a great CRM is the secret weapon of an exceptional agent.

If you’re not doing business with people that love you, trust you and turn to you for advice, it’s going to be an uphill battle.   - Eleni Sommerschield


Three Things You’ll Learn In This Episode 

  • Why segmenting your database is a must
    How can we use the client details we have in our CRMs to create an extra special customer experience?

  • How CRMs make our lives easier
    As agents, we’re talking to people all the time. Why does a CRM make it so much easier to keep track of everything?
  • How to supercharge your database
    What are the additional features of a CRM like Wise Agent that turn the system into a killer marketing tool?



Guest Bio- 

Eleni Sommerschield is the COO of Wise Agent, a CRM that's smart and affordable. Eleni runs the day to day operations for Wise Agent, working to create the most useful and comprehensive CRM by leveraging technology, and giving agents the information they need to build and scale their business.


To get a 14-day free trial of Wise Agent and to get started, head to and click on ‘Sign-Up Free’.


You can also get a 20-minute getting started session and more!

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