The Social Selling Made Simple with Marki podcast is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week, you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.


How to Get Started with Social Media & Use IGTV to Increase Video Views w/Katie Lance

podcast Mar 25, 2019

Social media can be really intimidating when you’re just starting out, but it doesn’t have to be. What is the very first platform you should start with? How can you use Instagram’s IGTV to reach more people and increase post engagement? How do you make social media connection a habit?

On this episode, I’m joined by social media strategist and consultant, Katie Lance. She shares on the top social media tips just about anyone can implement.

Watch the Full Interview:

Instagram is such an aspirational platform, which is perfect for real estate. -Katie Lance

Takeaways + Tactics

  • About 30% of real estate licensees don’t identify the company they work for or have the word “Realtor” or “real estate” on their profiles.
  • IGTV is worth considering because it is being prioritized right now. Instagram is putting more IGTV videos into people’s feeds, which means more eyeballs, likes, comments and engagement.
  • Live streaming video is screen-to-screen selling. It’s the next-best thing to meeting someone in person.

You don’t need the perfect strategy or the perfect content to get started with social media. If you want to make it less intimidating, you have to just start now. Begin with what you have and make a habit out of consistent use of social media. Commit to 15 minutes a day to connect with people and build relationships, and make use of the Live features of Facebook and Instagram. This will get the momentum going and you can build up from there.

Guest Bio-

Katie is a Social Media Strategist, Consultant and Speaker. She is the Founder and CEO of Katie Lance Consulting #GetSocialSmart Academy. For more information go to and sign up for her newsletter for updates. To sign up for the academy, go to

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