The Social Selling Made Simple with Marki podcast is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week, you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.


How to Handle the Commission Objection By Giving Value w/David Knox

podcast Apr 18, 2019

The real estate industry has matured to a point where agents are becoming commodities. While this is good for the consumer, it’s difficult for real estate agents who have to set themselves apart. Why is it so important to leverage video in order to build deeper relationships? What is the toughest objection agents have to overcome and how can you handle it? How can you use technology along with face-to-face interaction to convert at a higher level?

On this episode, I’m joined by iconic sales trainer and speaker, David Knox, who shares on winning strategies to stay ahead in the real estate game.

Watch the Full Interview:

Step out of familiarity-building into direct prospecting phone-to-phone, face-to-face, Zoom-to-Zoom. -David Knox

Takeaways + Tactics

  • Leverage video content. Five minutes of “show me” is worth five hours of “tell me”.
  • When it comes to dialogue, think PAID. Pause, Acknowledge, Isolate, and Discover.
  • Search hashtags in your local area to learn what your ideal client is interested in. Use the most relevant hashtags to connect with them.


With real estate becoming more of a commodity, what truly separates agents is the level of service we give our clients. In order to fetch the commission we want, we have to deliver value that sets us apart and makes us different from everyone else. Our communication is very important in differentiating us. Whatever social media tools we use, we’re still going to have the highest conversion rate if we pick up the phone and meet people. Social media is a great introduction, but we still need that in-person connection to really solidify the relationship.

Guest Bio-

David Knox is a coach, and speaker who has built an international reputation as a top sales trainer in the real estate industry. As an authority on Pricing, Negotiating and Selling, he presents his seminars to more than 20,000 sales people a year in United States, Canada, Australia, New Zealand and South Africa. Go to for more information and to sign up for a free trial to David’s training.

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