The Social Selling Made Simple with Marki podcast is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week, you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.


Jay Busselle On Why Twitter Is Still An Effective Social Selling Platform

podcast Feb 25, 2020

In a marketing world where a lot of focus goes to Instagram and Facebook, Twitter is often overlooked. However, Twitter still offers a wealth of opportunity to build and engage with our customers. What makes Twitter such a great social selling platform? How can we use GIFs and Twitter chats to get more attention and build relationships?

In this episode, marketing expert, Jay Busselle shares why we shouldn’t leave Twitter out of our marketing strategy.


Watch the Full Interview:


When you have a social media platform that is working and is still free, it’s not challenging to leverage and use. – Jay Busselle


Takeaways + Tactics

  • Twitter is the last platform where you don’t have to pay to get results with marketing. 
  • Stats back up the fact that GIFs are an effective way to garner more attention. It’s a fun way to share your personality and break through the noise.
  • Participate in Twitter chats. Using the search tool on Twitter, you can search for chats using hashtags. 
  • Don’t be too factual and data-driven on Twitter – be more emotional, humourous and relational.


At the start of the show Jay Busselle shared why promotional products boost marketing, and why people need to still be utilizing Twitter for building a business. We also talked  about how we can use GIFs to make our marketing more impactful. We also talked about the importance of analytics.

We also discussed;

  • How to use personalized GIFs
  • The power of participating in Twitter chats 
  • How to leverage Taco Tuesday on Twitter

Guest Bio- 

Jay Busselle is the Marketing Director at Equipment Zone. He is a marketing, brand and social selling expert, and founder of #promochat.

For more information, visit or follow @JayBusselle.

Connect with Marki & download free tips & tools:


Want more social media and technology tips to grow your real estate business? Click here to join our FREE Facebook Group!

The 6-Figure REALTOR® Workshop

Your Free Roadmap to Grow Your Real Estate Business Sustainably

No marketing experience necessary! Enter your details below to get your free Roadmap

100% Free workshop. No credit card needed.