The Social Selling Made Simple with Marki podcast is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week, you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.


The Divorce Niche Desperately Needs Good Agents: How to Get a Piece of This Lucrative Pie with Jodie Cordell

podcast Oct 18, 2022

In business, branding isn’t just about the visuals - it also has a lot to do with the words we use and how well they connect with the people we want to work with. This is where copywriting comes in.

When it’s executed right, our copy becomes a magnet that brings in leads and lucrative opportunities from untapped niches - like divorce.

Selling a house while getting a divorce is unlike any other real estate transaction, and that presents a unique way for us to add value, help people and close more deals in the process.

How can we leverage copy to better target divorce leads? What can agents do to help people navigate this transition in their lives?

In this episode, I’m joined by real estate agent and copywriter, Jodie Cordell. She shares tips for working in the divorce niche and why there’s so much opportunity for the taking right now!


The divorce niche will fill your pipeline like crazy, keep your bank account healthy and it’s not getting saturated any time soon.  - Jodie Cordell


Three Things You’ll Learn In This Episode 

  • How to clarify your message
    What do you need to find out before you write anything at all?

  • How to be of value to the person most likely to do business with you
    How do we craft copy that speaks right to our ideal clients or the niche we’re trying to target?
  • Why the divorce niche desperately needs good agents
    Divorce real estate transactions come with a lot of emotions - how can we help our clients navigate them, have a less stressful home sale, and swiftly move into the next chapter?


Guest Bio-

Jodie is a real estate professional and copywriter with more than ten years of experience in the advertising and marketing space. As a licensed real estate agent in Florida, Jodie built a successful business using modern marketing strategies, including video.

Today, Jodie focuses on teaching others how to grow their businesses using cutting-edge marketing technologies.

When Jodie isn’t writing rockstar copy, she loves spending time with her family and her dogs, enjoying interesting new foods, traveling, and shooting her weekly wine show with her husband, Denny.

For more information, head to
Read Jodie’s article about divorce leads here.
You can also go to to learn more about her work or send an email to [email protected] to get in touch!

Go to to learn how to specialize in divorce real estate.

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