Navigating Distressed Properties: The One Word That Will Make Your Short Sale Marketing More Impactful & Empathetic w/Karen Hocutt
Jul 13, 2021In a distressed market, the agents who do well center their marketing on being a helpful resource and an ally during hard times. The only challenge is, the markers of a distressed property market are unlike anything we’ve seen before, so we might miss the opportunity if we don’t know what to look for.
As an agent with little to no experience with defaults, short sales, and foreclosures, how do you navigate this market and prepare for it ahead of time? What word do we need to make a central part of all of our marketing efforts?
In this episode, I’m joined by North Carolina agent Karen Hocutt. We discuss how to prepare your business and your marketing for growth in the second half of 2021.
Instead of creating more content, figure out how to repurpose what you already have. - Marki Lemons-Ryhal
Things You’ll Learn In This Episode
- Why the distressed market will look different in 2021
Today’s distressed market won’t be the same as the distressed market we saw after the 2008 crash. What unique factors are going to be present in this market and how do we prepare for it? - How to infuse your marketing with empathy
How can we be more empathetic, collaborative and helpful by changing one word in our marketing vocabulary?
- The key to finding the right certification for you
How do we choose the right certification and designation for our real estate business goals? - Why I let go of TikTok, Twitter, Snapchat and Clubhouse
Is it possible to get more leads and engagement on social media without creating more content or being on every platform?
Guest Bio-
Karen Hocutt is a real estate agent in North Carolina. She obtained her NC real estate license in 2007, but it was not until 2016 that she made real estate her full- time career. Being connected to her community has always been at the forefront of her life and career paths. She served Wake County as a Paramedic for 21 years, and she believes that profession prepared her for the world of real estate.
Karen is passionate about redefining the real estate experience for the clients she serves, by offering a superior level of service, innovative marketing, cutting edge technology and a highly personalized experience. She is thoroughly committed to the philosophies of honesty, integrity and professionalism.
Follow @kwhocutt on Instagram.
