“Secret agents don’t get found, and closed mouths don’t get fed.” It’s more than a catchphrase; it’s a survival strategy for today’s market. 

In an environment where inventory is scarce, clients are cautious, and other agents are everywhere, invisibility will keep you from earning more. 

If you aren’t proactively creating opportunities, asking for business, and showing up where consumers are, you’ll get overlooked every time.

That’s why differentiation isn’t a luxury; it’s the core of winning in real estate right now. 

And the sharpest ways to position yourself apart from the competition aren’t the ones most agents think about. 

Social media isn’t just a branding tool; it’s a live feed of consumer behavior. AI isn’t a toy; it can turn one bad listing photo into a winning expired pitch. 

Consistency isn’t boring; it’s the edge that compounds when your competitors give up.

So how do you stop being invisible in this market? How can you create a blue ocean strategy for yourself? 

I was featured on Knolly Williams’ Success With Listings Podcast, and we discussed what it really takes to succeed in real estate today. 

Many people in this industry shy away from social media. There’s still a pitifully low number of agents who are active on social media in a way that’s constructive to their careers. -Knolly Williams 

Things You’ll Learn In This Episode 

• Social media as real-time consumer intelligence
  Clients reveal their needs online every day. How can you use their digital footprints to update your CRM, build trust, and stay two steps ahead of competitors?
• The 2006 wake-up call that changed everything
  When consumer internet use jumped from 2% to 80%, agents who ignored it disappeared. How do you make sure you’re showing up where buyers and sellers are actually looking today?
• AI as your expired-listing superpower
  You can use a custom GPT to take one photo, generate staging recommendations, and create “after” images in minutes. How can you turn AI into a unique selling proposition that wins listings your competitors overlook?
• The adoption gap = your blue ocean
  Only 15% of adults use ChatGPT, and even fewer pay for Plus. How does this low adoption create a massive competitive edge for the agents who lean in now?

Guest Bio

Knolly Williams, known as "The Business Healer," is a bestselling author, international speaker, and real estate broker who specializes in helping homeowners sell smarter and coaching real estate agents to build thriving businesses with less stress. Knolly is the author of the national bestsellers Success with Listings and 3 Hours a Day, a McGraw-Hill-published book that teaches entrepreneurs how to multiply their income while doing less. He’s trained thousands of agents nationwide and leads a powerful movement through his Mentorship Masters group at eXp Realty and the Success with Listings Academy. Visit https://knolly.com/ to learn more and subscribe to his YouTube channel here. 

About Your Host

Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR®, and avid volunteer. 

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!