One of the greatest advantages in real estate is the ability to reverse engineer our income all the way back to the simple time blocks on our calendars. If we live by our calendars, and put lead generation first, we can earn exactly what we want!

When money-making opportunities are the anchors in our schedules nothing will ever get in the way. Even low inventory is something we can combat if we’re committed to the right things.

How do we avoid distractions and activities that take us away from generating leads? What marketing message will allow us to create our own inventory?

In this episode, I’m joined in the hot seat by investor and agent, Latisha Morris. We talk about the key to success as an agent.

Identify the pain points of homeowners, and talk to them like you’re in their head.  - Marki Lemons-Ryhal

Three Things You’ll Learn In This Episode 

• The real reason why your money’s funny
  Why do agents struggle to make the money they want even though they have calendars and schedules?
  
  
• Why we shouldn’t sleep on the local chamber of commerce
  What steps can we take if we’re not getting results we want with neighborhood farming?
   
• The most effective direct mail campaign you can run right now
  How do you tailor your direct mail to the specific pain points of your local market?

Guest Bio-

Latisha Morris is a real estate agent and investor in Spokane, WA. Originally from Guyana, South America, she moved to Spokane over 20 years ago and fell in love with the trails, parks, lakes and having 4 seasons.

Latisha comes from an Information Technology background for 19 years combined for Providence Health Services (INHS), Kootenai Health and Systems Engineer for Avista Utilities. She has investment properties of her own that she started several years ago and she’s also very involved with her husband's real estate flips.

For more information connect with Latisha on LinkedIn or follow her on Instagram.