The Social Selling Made Simple with Marki podcast is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week, you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.


The Future is AI-Infused: What You Should be Doing Now to Gain an Advantage with Lori Ballen

podcast Apr 04, 2023

Not everyone in real estate is embracing AI, and that will put you at a huge disadvantage in the very near future.

Even in real estate, every tool we use is going to include AI or have it built-in, and the sooner we get comfortable with it, the better off we’ll be.

How do we get better at communicating with AI? What are quick-win AI strategies we can implement in our businesses?

In this episode, Digital Marketing Coach, Content Creator, and Las Vegas Agent, Lori Ballen shares why everyone in real estate should be on the AI train.


Every tool we use is going to be AI, it’s either going to include it or it will be built into it. The sooner we start learning to communicate with it, the better you’ll be.  - Lori Ballen


Three Things You’ll Learn In This Episode 

  • Repurpose vs. restart
    Is it better to spend time updating our old content or just create something new?

  • How to become a better prompter
    What steps can we take to improve the quality of the responses we get?
  • The future of real estate
    Why is it so critical that we become well-acquainted with AI right now?


Guest Bio-

Lori Ballen is a Digital Marketing Coach, Content Creator, Las Vegas Real Estate Agent, and Writer. When Lori joined Keller Williams Realty, Inc., she had hit rock bottom on a road of rags to riches and back to rags again. With no savings, no credit, and no resources on which to draw, Lori began to seek out creative ways to grow her business organically. Through her personal journey of learning to market her real estate business, Lori discovered and developed new ways to maximize the Internet for organic and paid search engine results using free and fee-based tools for real estate lead generation. As a result of her marketing success, Lori has been highly sought after as a coach, public speaker, and author. Lori’s work with digital marketing and Search Engine Optimization led to the birth of The Ballen Method, a self-guided digital marketing curriculum for DYI marketing real estate agents with a need to get more leads. Following the release of The Ballen Method, Lori launched Ballen Brands, a digital marketing company helping business professionals rise above the noise. In addition to the aspects of running a successful real estate business, Lori specializes in Search Engine Optimization (SEO), keyword strategies, content marketing, social signals, and lead generation. She has launched products such as Ballen Real Estate Websites (B.R.E.W.) custom tailored to her peers in the real estate industry. Although Lori thrives on digital marketing practices and lead generation, her truest spirit is in teaching. Her charismatic style and down-to-earth approach, coupled with her extensive knowledge, have earned her a coveted position on the stage nationwide and abroad. When not presenting live on stage, Lori produces a series of how-to articles, videos, and webinars with her peers in mind.

For more information, head to and subscribe to her YouTube channel.

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