The Social Selling Made Simple with Marki podcast is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week, you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.


Collaboration Tactics That Dominate the Market, Maximize Your Digital Footprint & Generate Leads w/Luke Shankula

podcast Jun 29, 2021

The status quo in real estate dictates that agents get leads, and LOs have to ask, compete, and cold call for that business - but what if you could flip that and create the ultimate win-win by partnering up?

Agents and LOs are perfectly positioned to differentiate themselves, dominate the marketplace, generate better leads and close more deals when they WORK TOGETHER.

What are some of the bigger opportunities agents and LOs can capture through collaboration? Why are systems the key to success in marketing?

In this episode, marketing expert and CEO of Paragon Digital Marketing, Luke Shankula talks about the power of “Agent-LO” partnerships and how to create value for both sides of the relationship.

If you can bring value to your Realtor partners, you can stand out from the average loan officer that’s just cold calling. - Luke Shankula


Three Things You’ll Learn In This Episode 

  • How to build a recognizable brand in your market
    In a highly competitive market, we need to use marketing to stay in front of people. What quick, easy and highly affordable ad campaign can we run to maximize our reach?

  • The power of differentiating yourself from the average LO
    How can loan officers separate themselves from the average cold calling agent by providing value and consistently delivering what agents really want?
  • Why systems and automation are critical to our success
    When it comes to systems, real estate agents have a low adoption and utilization problem, and we’re leaving money on the table because of it. What systems should we invest in if we want to get better marketing results?


Guest Bio- 

Luke Shankula is a devoted husband and father to two children and is a leading 7- Figure Mortgage marketing expert and the CEO of Paragon Digital Marketing. He has been featured on FOX, NBC, CSB among other publications. Luke’s biggest wish is to transform lives and businesses in a positive way and become a role model for the future generation.

For more information visit

Click here to learn more about his 10 application guarantee



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