How to Build Marketing Momentum with Niching & Storytelling w/ Matthew PollardFeb 02, 2021
Sales and networking require us to effectively communicate with strangers. In those situations, many agents struggle to separate themselves from the crowd, and fall into the trap of simply being seen as a commodity.
We all have things that make us different. What we’re passionate about, the value we bring to the table, the niche we serve and our own personal journeys that set us apart.
When we’re able to present ourselves leading with these things, we get elevated to the status of an expert in the eyes of the people we meet.
How do we find the niche we can dominate? Why are stories a central part to sales? In this episode, I’m joined by internationally-recognized consultant, speaker, coach and author of the new book, The Introvert’s Edge to Networking, Matthew Pollard. We talk about what it takes to get better at selling ourselves.
Once you know what you’re passionate about, you can double down and develop a genre expertise no one can compete with.
– Matthew Pollard
Three Things You’ll Learn In This Episode
- The biggest misconception people have about introverts and entrepreneurship
It’s hard to convince the world that introverts can be good at selling, and that’s because there are a lot of misconceptions about what introversion means. Being an introvert doesn’t mean you can’t sell, it’s just about where you draw your energy from, and that your path to success is often different.
- Why niching down offers more options than we think
Niching down allows us to become an authority in a specific space. One mistake we make is thinking there’s limited niches available. We can niche on demographics like retirees, by occupations such as medical professionals, or we can niche down based on an outcome or a specific result we can get for people.
- How to sell more effectively by telling stories
When it comes to sales, agents often over complicate everything and overwhelm people with information, which puts them off. Instead of overloading them, we have to tell stories to short circuit the logical mind and reach them on an emotional level. People resonate with stories more, and when we embed our communication with names and anecdotes about changing people’s lives, we get attention and spark a relationship.
Matthew Pollard is an internationally-recognized consultant, speaker, blogger, author, mentor, coach, and serial entrepreneur with five multi-million dollar business success stories under his belt, all before the age of 30.
Matthew is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes. Though his client list includes multiple Fortune 500 companies, his real passion is helping small business owners end the overwhelm, eliminate the stress and guesswork, and get on a clear path to Rapid Growth.
Called “the real deal” by Forbes, his methods have transformed over 3500 businesses to date. Go to https://matthewpollard.com for more information.
Matthew is the author of bestseller, The Introvert’s Edge and a new book The Introvert’s Edge to Networking. To get a free chapter of Matthew’s book, The Introvert’s Edge to Networking visit https://matthewpollard.com/theintrovertsedge/networking.
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