The Social Selling Made Simple with Marki podcast is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week, you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.


How to Build Marketing Momentum with Niching & Storytelling w/ Matthew Pollard

podcast Feb 02, 2021

Sales and networking require us to effectively communicate with strangers. In those situations, many agents struggle to separate themselves from the crowd, and fall into the trap of simply being seen as a commodity. 

We all have things that make us different. What we’re passionate about, the value we bring to the table, the niche we serve and our own personal journeys that set us apart.

When we’re able to present ourselves leading with these things, we get elevated to the status of an expert in the eyes of the people we meet. 

How do we find the niche we can dominate? Why are stories a central part to sales? In this episode, I’m joined by internationally-recognized consultant, speaker, coach and author of the new book, The Introvert’s Edge to Networking, Matthew Pollard. We talk about what it takes to get better at selling ourselves. 



Once you know what you’re passionate about, you can double down and develop a genre expertise no one can compete with.
– Matthew Pollard

Three Things You’ll Learn In This Episode 

  • The biggest misconception people have about introverts and entrepreneurship
    It’s hard to convince the world that introverts can be good at selling, and that’s because there are a lot of misconceptions about what introversion means. Being an introvert doesn’t mean you can’t sell, it’s just about where you draw your energy from, and that your path to success is often different.

  • Why niching down offers more options than we think
    Niching down allows us to become an authority in a specific space. One mistake we make is thinking there’s limited niches available. We can niche on demographics like retirees, by occupations such as medical professionals, or we can niche down based on an outcome or a specific result we can get for people.
  • How to sell more effectively by telling stories
    When it comes to sales, agents often over complicate everything and overwhelm people with information, which puts them off. Instead of overloading them, we have to tell stories to short circuit the logical mind and reach them on an emotional level. People resonate with stories more, and when we embed our communication with names and anecdotes about changing people’s lives, we get attention and spark a relationship.

Guest Bio- 

Matthew Pollard is an internationally-recognized consultant, speaker, blogger, author, mentor, coach, and serial entrepreneur with five multi-million dollar business success stories under his belt, all before the age of 30.

Matthew is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes. Though his client list includes multiple Fortune 500 companies, his real passion is helping small business owners end the overwhelm, eliminate the stress and guesswork, and get on a clear path to Rapid Growth.

Called “the real deal” by Forbes, his methods have transformed over 3500 businesses to date. Go to for more information. 

Matthew is the author of bestseller, The Introvert’s Edge and a new book The Introvert’s Edge to Networking. To get a free chapter of Matthew’s book, The Introvert’s Edge to Networking visit


Connect with Marki & download free tips & tools:

Are you ready to have a social shift in your life?

If you are an entrepreneur, independent contractor, or strive to make it to the next level in your current occupation, it is essential to connect online and offline. 

Don’t forget to make those necessary connections daily for 66 consecutive days. This modern, bright designed journal will provide you with the tools you need to create the habits to achieve your business social goals. 


What is the Social Selling Journal?

The Social Selling Journal is all about being social every day, both online and offline, to stay number one in your customer’s mind.

How does The Social Selling Journal work?

The Social Selling Journal is 66 days of social accountability. It takes exactly 66 days for a new behavior to become a habit. Step-by-step, the Social Selling Journal will guide you toward creating and sustaining new social practices in your life. One simple action could make you 42 percent more likely to achieve your goal: Write it down.

This 66-day Social Selling Journal Features:
   1. Goal Setting Section.
   2. Daily Awareness and Self Discovery Section.
   3. Daily Motivational Business Quote.
   4. Daily Routine to Increase Productivity and Increase Engagement.

You will develop and maintain social engagement which will lead to more contacts, leads, and follow-up. 

– Increase Social Productivity.
– Gain Social Clarity and Focus.
– Increase Probability to Set, Chase, and Achieve Social Goals.
– Boost Social Confidence.
– Change Your Social Habits Today by Ordering The Social Selling Journal.


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