The Social Selling Made Simple with Marki podcast is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week, you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.


Podcast Feature: How To Succeed in the Real Estate Game w/Lawrence Watkins

podcast Sep 03, 2019

Real estate is one of very few business ventures where we can earn good money in a very short time, but to achieve this, we have to play the game right. What does someone looking to get into real estate need to know about getting licensed and becoming successful? Why is it so important for us to focus on a niche from the beginning?

On this episode, I talk to Lawrence Watkins, host of Black Business School. We discuss what it takes to succeed in real estate and how to get started.

Watch the Full Interview:

The more niche I become, the more informed I am and the more money I can charge.  -Marki Lemons-Ryhal

Takeaways + Tactics

  • If we’re licensed in multiple states, choose one local area that we can go really deep on, and then in the other places, earn money through referral fees.
  • A real estate licence is all about consumer protection, it does not teach us how to sell real estate effectively. For that, we need additional education.
  • When building our network of real estate professionals, have more than one lender, each focusing on different niches and areas in our market.

Real estate is a powerful vehicle for financial freedom and success. From a money standpoint, it has a low barrier of entry. But just because it’s easy to get into the industry, doesn’t mean we shouldn’t treat it like a business. We have to go deep on a niche, because splitting our time diminishes our effectiveness, and we have to prioritize education and surround ourselves with the right people.

Guest Bio-

Lawrence Watkins is the President and COO of Boyce Watkins Enterprises and The Black Business School. Visit for more information. 


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