In Six Figures in Twelve Months, we established the importance of having a business plan, but that’s not all.

If there’s no target audience inside of that plan, you don’t have a legitimate business, you just have a hobby. As agents, we have to become very familiar with the people who will hire us, and that doesn’t happen by chance.

What do we need to know about our target market to improve our marketing efforts?

In this episode, we’re going to talk about the advantage of dialing into your target audience.

A business built around your friends and family isn’t a business, you’re just expanding on a hobby.  - Marki Lemons-Ryhal

Three Things You’ll Learn In This Episode 

• The problem with taking an Uber/Lyft approach to real estate
  Why do we need to stop being everything-everywhere agents?
  
  
• How to identify influencers in our target audience
  How does knowing our audience present powerful opportunities for collaboration?
   
• Where to learn more about your niche
  What factors are advantageous for us to know about the people we’re targeting?