The Social Selling Made Simple with Marki podcast is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

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How to Strategically Leverage Virtual Meetings to Add Value & Engagement w/Tamara Burkett

podcast Sep 09, 2020

2020 forced us to shift the way we do business. For some, it was a moment of panic because so many of us don’t know how to move what we do in person into the virtual world. For others, this was an opportunity to pivot, get creative and embrace the opportunities that working virtually has to offer.

One huge point of friction is the world of virtual meetings and events. When people can no longer be in the same room, can we maintain the same level of energy and engagement?

In order to get the most out of virtual and meetings events, we have to stop seeing this as a problem but rather as an opportunity, and to make our meetings dynamic and engaging. Online meetings don’t have to be boring and draining, they can be a great way to enhance our businesses.

What are some ways we can leverage Zoom tools to make our meetings and virtual events more interesting? How can we get more people into our CRM using virtual meetings? In this episode, I’m joined by virtual meeting and CRM expert, Tamara Burkett. We discuss how we can add value and boost engagement in the online space.



There are many advantages to doing things virtually, but you first have to get over the idea that everything has to be done in person. – Tamara Burkett

Three Things You’ll Learn In This Episode 

  • How to think beyond a Zoom call and make it an experience
    When our attendees register for the event, we can use an email nurture system to get them excited about it. We can send virtual swag bags, use customized virtual backgrounds, along with polls, music and breakaway rooms to get people engaged and allow them to connect with each other.
  • How to increase virtual engagement by removing friction
    If we want to make our virtual meetings and events flow better for attendees, we have to reduce the friction points that people experience. We can do this by minimizing or eliminating data entry on their end, and making it easy for them to access the event. 
  • The non-negotiable features our CRMs need to have
    When choosing a CRM, the most important features we need to look for is integration with other systems so that we can centralize the information while getting a full picture of our businesses. It’s also helpful to organize the information through tags so that we can segment our contacts and tailor our nurture sequence to each group.


Guest Bio

Tamara Burkett is a CRM consultant, virtual meeting facilitator and speaker, who fully believes in the power of personal connection to motivate, inspire, and educate. She helps companies squeeze every penny of profitability and service out of their current CRM. Her services include CRM selection, customization, CRM strategy, training, coaching, virtual training and logistics & social selling training.

For more information, visit or go to

Connect with Marki & download free tips & tools:

The Marki Lemons Ryhal Education Advancement Scholarship supports candidates that are seeking to obtain their real estate license OR attend a Historically Black College and University (HBCU). This fund is applicable only to African American women whose primary residence is in underserved communities within the Chicagoland area.

This scholarship is in special honor of Marki’s late mother, Hazel S. Lemons.



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